Hallmark Cards

In the Hallmark Cards article knowledge is considered of large value to their company. They compare knowledge to an electron because like it knowledge has value unless it is moved or exchanged. The value of knowledge is based on how efficiently it can move around the organization. The Hallmark organization is based on a community. Knowledge can spread better in a community. The communities are usually made of volunteers and invitees instead of assigned participants. This serves as an advantage for the company because with volunteers they can get many perspectives. This makes the company more diverse to different ideas. The Hallmark Idea Change is a good example because it lets the consumers know that their ideas are worth something.