Blogs

In the 2nd Chapter of Groundswell, it discusses the different Groundswell methods that businesses use to communicate with their customer base. Even though Groundswell discusses the different technologies, it focuses on the relationships that these technologies creates. The first technology that they discuss is personal blogs. It describes blogs as being an online journal for all kinds of entries. A lot of people use this to write about personal thoughts or they use it to reflect on different event that has took place. This technology is mostly used by the Groundswell. The only disadvantage to this technology is that there are no restrictions to this technology which allows people to say whatever they feel whether it be positive or negative Consumers blog about things that were purchased and then other people who are looking into purchasing the same item usually go online to read the reviews or to see what other people think before they make their purchase. This serves as an advantage to businesses these days because if the product gets good feed back then that could help them increase their sales of that item. Examples of blog would be sites like yahoo who has their own blog site. YouTube is also considered a blog site. With YouTube bloggers can upload videos which are also considered blogs as well. Blogging is considered one of the most used technologies of the Groundswell