
When a customer purchases a particular product, when he or she has a problem with that product, the first group that is contacted is customer service or some kind of support that is available for that product. Sometimes supporting a customer can be a burden for the company. It can cause the company lots of time and a loss of profit for the loss of time spent. Usually customers only call the company when something is going wrong. Every company tries to avoid situations like this. Many companies have spent millions of dollars funding these call centers that are used to help these customers. Now companies have realized that they can now provide online support and send their customers to the web instead. This started in the late 1990s as more and more companies started to follow this trend. This way the company and the customer can both benefit. The company will save money by switching to this method. More information can be posted so that the company can save it resources. The customers are able to get the information at any time of the day without having having to rely on the company. Companies can set up forums which consist of articles that answer common problems to that problems. This also saves the customer some time because he or she doesn't have to spend a lot of time on the phone following the prompts to get to a representative. Sometimes you can be on the phone forever for just one simple answer.
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